The Blackbaud Index of Online Giving

Economic conditions, natural disasters, and market fluctuations have made it extremely difficult for nonprofits to make fundraising decisions informed by the latest donor behavior. That is why we created The Blackbaud Index of Online Giving — to provide fundraisers with up-to-date data on fundraising trends and to couple that information with valuable analysis by leaders in the sector.

The Blackbaud Index of Online Giving

The Blackbaud Index of Online Giving is a broad-based fundraising index that reports online giving trends of more than 1,832 nonprofit organizations representing $381 million in yearly online giving on a monthly basis. The Index is based on actual revenue statistics from nonprofit organizations of all sizes representing arts, culture, and humanities; education; environment and animals; healthcare; human services; international affairs; and public and society benefit sectors.

The Blackbaud Index of Online Giving reports that online giving increased by 9.8 percent for the 3 months ending March 2012 as compared to the same period in 2011.

more

You need to upgrade your Flash Player

Online Giving by Size of Organization

Small Organizations

Representing 698 organizations and $39 million in online giving, this subset of The Blackbaud Index of Online Giving looks at nonprofits with revenue of less than $1 million.

You need to upgrade your Flash Player

Medium Organizations

Representing 719 organizations and $116 million in online giving, this subset of The Blackbaud Index of Online Giving looks at nonprofits with revenue between $1 and $10 million.

You need to upgrade your Flash Player

Large Organizations

Representing 415 organizations and $226 million in online giving, this subset of The Blackbaud Index of Online Giving looks at nonprofits with revenue exceeding $10 million.

You need to upgrade your Flash Player

Online Giving by Type of Organization

Arts & Cultural Organizations

Representing 156 organizations and $23 million in online giving, this subset of The Blackbaud Index of Online Giving looks at nonprofits serving the arts and cultural sector.

You need to upgrade your Flash Player

Environmental & Animal Welfare Organizations

Representing 101 organizations and $20 million in online giving, this subset of The Blackbaud Index of Online Giving looks at nonprofits serving the environmental and animal welfare sectors.

You need to upgrade your Flash Player

Healthcare Organizations

Representing 446 organizations and $116 million in online giving, this subset of The Blackbaud Index of Online Giving looks at nonprofits serving the healthcare sector.

You need to upgrade your Flash Player

Human Services Organizations

Representing 564 organizations and $80 million in online giving, this subset of The Blackbaud Index of Online Giving looks at nonprofits serving the human services sector.

You need to upgrade your Flash Player

International Affairs

Representing 51 organizations and $31 million in online giving, this subset of The Blackbaud Index of Online Giving looks at nonprofits serving the international affairs sector.

You need to upgrade your Flash Player

Public & Society Benefit

Representing 97 organizations and $15 million in online giving, this subset of The Blackbaud Index of Online Giving looks at nonprofits serving the public and society benefit sector.

You need to upgrade your Flash Player

Call Us

Call

Our award-winning support team & sales representatives are standing by to help!

contact a specialist now: 800.443.9441

Chat Now

Chat

Chat with our experienced staff to receive help right away!

Connect With Us Online

Connect

Subscribe to our feeds, friend us on Facebook, follow us on Twitter and YouTube!

click to connect

Privacy Policy | Safe Harbor Notice | Terms of Use | Acceptable Use Policy | Sitemap | © 2012 Blackbaud, Inc. All Rights Reserved